Home How to Target Millennials with a Blog Review

How to Target Millennials with a Blog Review

millennial-marketing-product-review

What is She Tried What?

She Tried What is a review blog targeted to millennial women like myself. I created the blog to solve a problem I was facing daily: like other millennial women, my life was chaotic, but I still wanted to stay on top of the latest trends.

I was sick of jumping from beauty blog to fashion blog to fitness blog and sifting through all the content to find recommended products and services. Instead, I wanted products and services from all of these categories curated for me on a single site that I could quickly browse.

So, I decided to hunt for such a blog. I found mommy review blogs galore, but no review blogs targeted to young millennial women like me. So, I created it. Check out our About page to learn more about my inspiration for starting She Tried What.

Why does marketing to millennials matter?

  • Millennials are the biggest generation in history. We represent about a fourth of the entire US population according to Forbes.
  • We are an undeniably lucrative market. By 2020, millennials are expected to spend an incredible $1.4 trillion annually according to Accenture global market research. That is nearly 1/3 of retail sales in the US.

Why feature your products on She Tried What?

  • Millennials trust user-generated content 50% more than other media types.
  • According to TIME, 51% prefer product reviews from people they don’t know
  • Word of mouth advertising leads to twice as many sales as paid advertising.
  • 33% of millennials consider blogs to be a top media source when researching a purchase.
  • Millennials are 6x more likely to purchase a product if they have seen real life photos from actual consumers.

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Source: Tidal Labs

As a quickly growing new blog, She Tried What is offering you the unique, limited-time opportunity to have your products or services featured as part of our large promotional push.

Please note that it is our top priority to curate products and services that will be of interest to our readers. If we receive a product that we don’t feel like suits our audience, please understand that we may not feature it.

Simply provide the following:

  • Sample(s) of your product
    • Giveaways generate a ton of buzz, so if you would like us to feature a giveaway of your product please provide an extra sample
  • If available (not required), please provide a media kit and photos to possibly feature in the blog post.
  • Optional but recommended: please provide discount codes or special deals for customers. Market research shows that over 95% of millennial consumers are influenced by discounts and coupons sent to them.

Then She Tried What will…

  • Write a blog post and/or create an unboxing video posted to YouTube with my honest review. 43% of millennial consumers value authenticity even over content, so I think it’s important to mention the pros and cons of products.
  • Promotion on social media (Pinterest, Twitter, Instagram)
  • She Tried What abides by all FTC disclosure regulations

I am so excited to work with you! If interested, please contact me at [email protected], and I will provide an address to ship product. I will take care of the rest!

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